#Performances
#About the event
Duration: 45 minutes
'At only 33, Hayden Cox is one of the surf industry's most successful and innovative businessmen. He revolutionised design by creating the Hypto Krypto, an initially weird-looking surfboard that has become the biggest selling model in world surfing history' -- The Australian
'Hayden is like a hip quantum physicist. He buzzes with numbers, degrees, fibre weaves and parabolas' -- Surfing Magazine
'A young Australian inventor who has reshaped surfboard technology for the better' -- GQ Magazine
This book is about creating something -- no matter your passion, age or industry. Behind every innovative product there is a creator, a vision and a story.
New Wave Vision centres around Hayden Cox's story -- a young person in business who started his brand Haydenshapes at age 15, challenged an industry and, through passion, grit and enterprise, created a global bestselling surfboard brand known for innovative design and collaborations with the world's best.
This book is experience driven and shares the realities, the lessons, the highs and the lows. It is not an overnight success story nor is it a how-to. It's a candid first-hand take on nearly two decades of building from ground up, innovation, surviving through challenges and backing yourself -- with insights and real experiences shared by some of the most influential names in the business world, from the co-founder of Google Maps to skater Tony Hawk, the founder Oakley, Aesop, and others.
Copies of New Wave Vision are available for purchase HERE.
#Artist
Hayden Cox
Hayden Cox is a designer from Sydney, Australia. He is the founder of Haydenshapes surfboards and inventor of patented carbon fiber board technology, Futureflex. Best known for his award winning and global # 1 best selling surfboard design Hypto Krypto, he is also recognized for notable and unconventional brand projects with the likes of Alexander Wang, Audi and a string of international brands and local artists.
He’s also an author. His book New Wave Vision chronicles 20 years of building his business having started at the age of 15 whilst still in high school. Most recently and as a unique design project on the side, Hayden was personally invited by Westpac bank to design and create a range of tap and pay wearable accessories as part of it’s introduction into the Australian market which we will see launch in the coming months.
#Moderator
Phil Brown
Phil Brown is editor of InReview, Qld, an independent arts outlet. He is the author of two books of poetry — Plastic Parables (Metro Community Press 1991) and An Accident in the Evening (Interactive Press 2001). His most recent book is The Kowloon Kid: A Hong Kong Childhood published by Transit Lounge in 2019. He has been covering the arts in Australia in the mainstream media for nearly four decades and was for some years Arts Editor for The Courier-Mail in Brisbane.
