Nicholas Carah is Associate Professor in the School of Communication and Arts and the Director of the Digital Cultures and Societies Hub at UQ. His research examines the algorithmic, promotional and participatory cultures of digital media platforms. He is currently a Chief Investigator on ARC projects examining machine vision, digital media and advertising, and Associate Investigator in the Centre of Excellence for Automated Decision-Making and Society. Carah is the author of Media and Society: Power, Platforms and Participation (2021), Brand Machines, Sensory Media and Calculative Culture (2016) and Pop Brands: Branding, Popular Music and Young People (2010). In 2020 he was awarded the UQ Award for Teaching Excellence.